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The Netherlands · September 2026

Advertising on ChatGPT.

Since late August 2026, companies in the Netherlands have been able to advertise on ChatGPT. Reach people as they research and compare products, services and suppliers. Upsider identifies the questions your ads should address, sets up the campaign, measures weekly and scales what works.

Get in touch Explore ChatGPT advertising

ChatGPT in figures

3×ROAS
Return on ad spend across one e-commerce advertiser’s campaigns over 28 days.
80%+New customers
Share of ad-driven ChatGPT traffic attributable to new customers, reported by one technology partner.
1 billion+Weekly active users
The number of people using ChatGPT each week.

OpenAI reports these individual early advertiser results and platform usage figures; results vary.

Reducing costs with AI

Lower operating costs start with one process.

We map repetitive tasks, unnecessary manual work and processes prone to errors. Then we choose a suitable AI application and demonstrate its practical impact in a clearly defined pilot.

Explore reducing costs with AI
A simplified process
  1. Customer emails for a machine maintenance quote, requesting a contract discount
  2. Account manager calculates the quote in Excel and copies the figures into a Word template
  3. Quote awaits the sales manager’s approval — the discount exceeds the account manager’s authorityBottleneck
Fictional maintenance quote · gaps show waiting time

About Upsider

Upsider brings media experience to AI

Upsider builds on more than 20 years of experience in online media and ad buying, AI implementation for businesses and co-founding the AI community GetSparked.

We look at what customers ask, how work gets done and what the figures show. Then we help put the chosen approach into practice.

  • More than 20 years in online media and ad buying
  • AI implementation for businesses
  • Co-founder of the AI community GetSparked

Contact

Where would you like to start?

Have a question about ChatGPT Ads, repetitive tasks, unnecessary manual work or a process prone to errors? Choose a topic and tell us what is happening.

  • Discuss advertising on ChatGPT

    We review your offer, audience and current advertising, then discuss whether ChatGPT Ads is a sensible next step.

    Get in touch

  • Discuss lower operating costs

    We look at repetitive tasks, unnecessary manual steps and processes prone to errors. Together, we choose where to start.

    Get in touch