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For leadership teams in the Netherlands

The starting point for AI in your organisation.

You want to use AI but are unsure where to begin. Upsider finds where it can make a difference first and makes that step measurable, in strategy, training, operations, marketing or your own app.

Book an introduction How we work

Does this sound familiar?

AI is already in use, but no one has set a direction

  • “The board wants an AI plan.”

    Projects are under way, but there is no shared view of opportunities, risks or owners.

  • “Three teams are trying different tools.”

    Each team makes its own choices, and useful lessons stay within that team.

  • “We can begin, but who will lead it?”

    There is room to act, but no agreed first step or decision point.

The introduction

Start with the introduction

In one half-day, we review the opportunities with your leadership team. The written advice then sets out one recommended first step.

Who it is for
Leadership teams deciding where AI could be useful first across their organisation.
Format
One half-day with your leadership team, on site or online, with a short intake beforehand.
You receive
The written advice within a few working days: prioritised opportunities, each with an owner, a metric, required effort and a decision point.
Afterwards
The advice recommends one first step. You decide whether and how to proceed.
  1. 01Beforehand

    Intake

    You share your aims, current initiatives and questions so we can focus on your organisation.

  2. 02One half-day

    Session

    We discuss where AI may help, what is already happening and what the first step would require.

  3. 03Within a few working days

    Written advice

    You receive prioritised opportunities with an owner, metric, required effort and decision point for each, plus one recommended first step.

Book an introduction

Five areas

Choose where to begin

Strategy, training, operations, marketing and AI apps follow one method: choose a first step, measure it and decide what follows.

Leadership and board

Strategy

We map opportunities and agree who decides, what you measure and when. Start with a leadership session or an opportunity map.

  • Leadership session
  • Opportunity map and roadmap
  • AI policy and governance
  • Pilot design and business case
  • Fractional AI lead
Explore AI strategy

HR, managers and teams

Training

We tailor training to each role using your tools and cases. An intake shapes the programme; a practice assignment shows what people apply.

  • AI foundations for teams
  • AI for leadership
  • AI in your work
  • Building agents
  • Improving processes with AI
  • AI leads
Explore AI training

Operations and process owners

Operations

We review one process, choose a suitable application and agree what a pilot must measure before you decide on the next step.

  • Baseline measurement
  • Suitable application
  • Business case
  • Pilot plan
Request a process review

Marketing and sales

Marketing

We assess whether advertising on ChatGPT fits your offer and set up a campaign with an agreed measure of success.

  • ChatGPT Ads scan
  • Campaign
  • Weekly measurement
  • Final report
Go to the ChatGPT Ads scan

Teams with their own workflow

AI apps

We build a first version of your app or agent around one workflow, then measure it and decide whether to expand. We agree who will manage it afterwards.

  • PocketBOA
  • RTGB Trainer
  • Bobby
See AI apps

How we work

Start with one thing. Measure. Scale what works.

We agree a metric and a limit upfront, review the figures each week and make a decision at a set point.

  1. Start with the business problemWe identify a question in your organisation before choosing a tool or application.
  2. Agree a metric and a limitWe define what to measure and when further work would make sense.
  3. Measure every weekWe track what the chosen step does and record any gaps or changes.
  4. Make a decisionAt the agreed point, you decide whether to stop, adjust or scale up.
  5. Deliver and hand overUpsider carries out the first step and agrees who will maintain it afterwards.

Current

Since late August 2026, companies in the Netherlands have been able to advertise on ChatGPT.

Upsider identifies questions customers may ask ChatGPT, sets up the campaign and measures weekly. We scale what works.

Request a ChatGPT Ads scan
3×ROAS
Across one e-commerce advertiser’s campaigns, measured over 28 days.
80%+New customers
Share of new customers in ad traffic from ChatGPT, reported by one technology partner.
1 billion+Weekly active users
The number of people using ChatGPT each week.

Figures as reported by OpenAI for individual early advertisers and ChatGPT usage. Results vary.

For your role

Your role shapes the first question

An AI plan, a process, a team or a new marketing channel: start with the question you are responsible for.

Leadership and board

What is our AI plan?

You need a view of opportunities, owners and measures. The introduction helps you choose a first step and decision point.

  • Strategy
  • Training
  • Operations
For leadership

Operations

Where does AI really save time?

You need to know which process creates manual work or errors. We begin with a process review and baseline measurement.

  • Operations
  • Training
  • Strategy
For operations

HR and learning

How do we bring everyone along?

You need training suited to each role. We use your cases, measure practical use and provide proof of attendance.

  • Training
  • Strategy
  • Operations
For HR and learning

Marketing and sales

Where are our customers looking now?

You want to know whether ChatGPT Ads fits your offer. The scan assesses channel fit and gives you specific pilot advice.

  • Marketing
  • Training
  • Strategy
For marketing

About Upsider

Manage AI with a measurement plan

Upsider helps you take a defined AI question through to practical delivery. We agree the first step, carry it out and hand over the work.

Delivery
From a defined AI question to practical delivery in businesses.
AI apps
PocketBOA, RTGB Trainer and Bobby: three of our own AI apps, developed with partners.
GetSparked
Involved in founding the AI community GetSparked.
Method
Agree an owner, metric, limit and decision point upfront; review the figures each week and hand over the work.
Defined roles
A strategist, regular developers in the EU, trainers and one point of contact for each project.

Frequently asked questions

Good to know

Where do we begin if we have not used AI yet?
Begin with the introduction. In one half-day, we review your situation with your leadership team. Within a few working days, the written advice sets out prioritised opportunities across strategy, training, operations and marketing, and recommends one first step.
Who actually does the work, and who sits at our table?
You work with an Upsider lead strategist and have one consistent point of contact. Depending on the chosen step, our fixed team of developers in the EU and trainers carry out the work. We agree responsibilities before starting.
How do you handle our data?
We work under GDPR and put a data processing agreement in place where needed. Customer data is not used to train AI models and goes to an AI system only as agreed. We work with our fixed team of developers in the EU and prefer EU storage. See Data and security for more detail.
What if the introduction shows that AI would not help us now?
We say so in the written advice. You receive the reasoning and why we do not recommend a next step at this point.
Do we need to address AI literacy?
Organisations that use AI take measures to support their employees’ AI literacy. Our training courses can be one such measure, with an intake by role, a practice assignment and proof of attendance for your own records. The right measures depend on your roles and systems.
How is a next step agreed?
After the introduction, we agree the scope, effort, metric and decision point for each chosen step before work begins.

Contact

Tell us what is happening

Tell us what is happening in your organisation. Upsider replies within one working day and proposes an introduction when that is the logical first step.

Your message
Enter your name, email address and message.
Reply
Upsider replies within one working day.
Next step
We propose an introduction when that is the logical first step.