In depth · channel, pilot and measurement plan

How Upsider makes ChatGPT Ads measurable.

Understand ChatGPT Ads, assess whether it fits your offer and see how Upsider runs a pilot. We explain what we measure, how we improve campaigns each week and how we decide whether to continue, adjust or stop.

Request a ChatGPT Ads scan

Example conversationBusiness software

Question: We’re replacing our staff scheduling system for 300 people at 6 sites. What should I look for?

Answer: Check how it handles staffing, shift changes and leave at each site. Look at payroll integration and who can change rotas. Ask for a demo using a typical week of your own schedules.

Example Scheduling Ad

See staffing across all your sites Book a demo for organisations with 200 or more staff. View rotas by site and discuss payroll integration.

Simplified example with a fictional advertiser. Follows the layout in ChatGPT.

Example conversationElectric bikes

Question: I want an e-bike for a daily 45 km commute. What should I look for?

Answer: Compare riding position, battery capacity and maintenance. Check whether you can charge at work and carry your bags. Wind and assistance levels affect the advertised range. Find out where you can get it serviced.

Example Cycles Ad

Choose an e-bike for your daily commute Compare touring bikes by battery, motor and riding position. Choose your frame size and model, then order online.

Simplified example with a fictional advertiser. Follows the layout in ChatGPT.

Example conversationLogistics

Question: Our online shop ships 20,000 orders a month. How do I choose a fulfilment partner?

Answer: Compare peak capacity, returns handling and dispatch commitments. Check how it connects to your shop and how you can track stock levels and errors.

Example Logistics Ad

Discuss fulfilment for your order volume Request a quote for 20,000 orders a month. Discuss peak volumes, returns and integration with your online shop.

Simplified example with a fictional advertiser. Follows the layout in ChatGPT.

Is it a fit?

When a ChatGPT Ads scan makes sense

The scan suits businesses with measurable online enquiries or purchases. Your offer should prompt questions that customers seek advice on.

Customers need guidance: Customers compare options or seek advice before choosing your product or service.
Measurable online conversion: You can measure an enquiry, purchase or another meaningful action online.
You already advertise online: You use Google or Meta, giving you results to compare with the new channel.
A single point of contact: Someone inside your company can arrange access, review content and follow up on new enquiries.

Why now

Advertising on ChatGPT: getting started in the Netherlands

Since late August 2026, companies in the Netherlands have been able to advertise on ChatGPT. With this new channel, we use the initial campaign to gather your own performance data and make weekly adjustments.

An example ChatGPT ad in OpenAI’s announcement of expansion to 31 European markets, including the Netherlands — ChatGPT Ads expands across Europe “Six months after we began testing ads in the U.S., we’re bringing ChatGPT Ads to 31 European markets.” OpenAI

9 February 2026US advertising trial
OpenAI begins its advertising trial in ChatGPT in the United States.
11 August 2026Launch confirmed in 5 markets
OpenAI confirms the launch in the UK, Mexico, Brazil, Japan and South Korea.
week of 24 August 202631 European countries
During this week, OpenAI expands ChatGPT Ads to 31 European countries, including the Netherlands, initially through Ads Solutions and partners.
31 August 2026Direct access through Ads Manager
Companies in the Netherlands can advertise directly through Ads Manager.

Scan to recommendation

How a focused pilot works

We assess the fit, then set up the campaign and tracking. We measure for 4 weeks after launch before recommending whether to stop, adjust or scale up.

01Week 0 Scan and discussion
You get3 questions customers may ask ChatGPT, our channel fit assessment and specific pilot advice. We needYour website, offer, target audience and current advertising.
02Week 1 Campaign launch
You getA campaign with ads, context hints, a relevant landing page and a measurement plan. We needAccess to your ad account and measurement data, plus campaign approval.
03Weeks 2–5 Measure and improve
You getWeekly results and campaign improvements during the 4-week measurement period starting at launch. We needFeedback on lead quality and the outcomes of sales conversations.
04Week 6 Report and advice
You getA final report with a recommendation: stop, adjust or scale up. We needInformation on customer quality and revenue, where measurable.

How we measure

Agree what counts before launch

Before launch, we agree what to measure and how to compare it. These measurement rules guide the decision to continue, adjust or stop.

Conversion definition: We count the same action across ChatGPT, Google and Meta. We also assess the quality of leads and customers.
Comparable measurement: We use the same reporting period and attribution window for each channel.
Continue or stop: We weigh cost per acquisition (CPA), data quality and customer value to decide whether to stop, adjust or scale up.
Enough data: If there is too little data to reach a conclusion, we extend the measurement period or propose a focused next step.

Request a ChatGPT Ads scan

Within 2 working days, you receive an online report with 3 questions customers may ask ChatGPT, our channel fit assessment and specific pilot advice.

3 questions customers may ask ChatGPT
Our assessment: does ChatGPT Ads fit your offer?
Specific advice for a pilot

How Upsider makes ChatGPT Ads measurable.

You choose what we measure