What does a ChatGPT Ads pilot cost?

After the scan, we discuss the investment in relation to your goals and media budget. We agree the details before the pilot begins.

How long does a pilot take?

Preparation sits outside the measurement period. We measure for four weeks from launch, then deliver the final report and discuss the decision.

Who manages the ad account and campaign?

The ad account is in your company's name or managed by Upsider, whichever you prefer. Upsider sets up and manages the campaign during the pilot.

What do you need from us?

For the scan, your website and business email address. For a pilot, we agree the access, data, approvals and feedback on enquiries needed.

What if the pilot does not work?

We recommend stopping and explain why using the measurement data and its limitations. If the data is insufficient, we discuss what is needed for an informed decision.

From scan to an informed decision

How Upsider makes ChatGPT Ads measurable.

Upsider assesses whether ChatGPT Ads fits your offer, then sets up the campaign and measurement. After four weeks of measurement, you receive our advice to decide whether to stop, adjust or scale up.

Request a ChatGPT Ads scan

Example conversationBusiness software

Question: We’re replacing our staff scheduling system for 300 people at 6 sites. What should I look for?

Answer: Check how it handles staffing, shift changes and leave at each site. Look at payroll integration and who can change rotas. Ask for a demo using a typical week of your own schedules.

Example Scheduling Ad

See staffing across all your sites Book a demo for organisations with 200 or more staff. View rotas by site and discuss payroll integration.

Simplified example with a fictional advertiser. Follows the layout in ChatGPT.

Example conversationElectric bikes

Question: I want an e-bike for a daily 45 km commute. What should I look for?

Answer: Compare riding position, battery capacity and maintenance. Check whether you can charge at work and carry your bags. Wind and assistance levels affect the advertised range. Find out where you can get it serviced.

Example Cycles Ad

Choose an e-bike for your daily commute Compare touring bikes by battery, motor and riding position. Choose your frame size and model, then order online.

Simplified example with a fictional advertiser. Follows the layout in ChatGPT.

Example conversationLogistics

Question: Our online shop ships 20,000 orders a month. How do I choose a fulfilment partner?

Answer: Compare peak capacity, returns handling and dispatch commitments. Check how it connects to your shop and how you can track stock levels and errors.

Example Logistics Ad

Discuss fulfilment for your order volume Request a quote for 20,000 orders a month. Discuss peak volumes, returns and integration with your online shop.

Simplified example with a fictional advertiser. Follows the layout in ChatGPT.

Is it a fit?

When a ChatGPT Ads scan makes sense

The scan suits businesses with measurable online enquiries or purchases. Your offer should prompt questions that customers seek advice on.

Customers need guidance: Customers compare options or seek advice before choosing your product or service.
Measurable online conversion: You can measure an enquiry, purchase or another meaningful action online.
You already advertise online: You use Google or Meta, giving you results to compare with the new channel.
Someone to follow up: Someone inside your company can arrange access, review content and follow up on new enquiries.

Why now

Start building your own performance data

Companies in the Netherlands have been able to advertise on ChatGPT since late August 2026. Measuring now shows which questions, ads and enquiries matter for your business. Your own data can guide later decisions as other advertisers enter the channel.

An example ChatGPT ad in OpenAI’s announcement of expansion to 31 European markets, including the Netherlands — ChatGPT Ads expands across Europe “Six months after we began testing ads in the U.S., we’re bringing ChatGPT Ads to 31 European markets.” OpenAI

9 February 2026US advertising trial
OpenAI begins its advertising trial in ChatGPT in the United States.
11 August 2026Launch confirmed in 5 markets
OpenAI confirms the launch in the UK, Mexico, Brazil, Japan and South Korea.
week of 24 August 202631 European countries
During this week, OpenAI expands ChatGPT Ads to 31 European countries, including the Netherlands, initially through Ads Solutions and partners.
31 August 2026Direct access through Ads Manager
Companies in the Netherlands can advertise directly through Ads Manager.

From scan to decision

How a focused pilot works

After the report, we discuss the findings with you. If the channel fits, we also discuss the pilot advice. Preparation is separate from the four weeks of measurement after launch.

Preparation Scan and discussion
You getWithin two working days, you receive three questions customers may ask ChatGPT, our assessment of channel fit and specific pilot advice. After the report, we discuss the findings with you. If the channel fits, we also discuss the pilot advice. We needYour website and business email address; your goals and questions for the discussion.
Preparation Campaign setup
You getWe create the ads, align the landing page and set up conversion measurement. We describe the situations in which your ad is relevant (OpenAI calls these context hints). Placement alongside a particular question is not assured. We needAccess to the ad account and measurement data, plus campaign approval.
Weeks 1–4 after launch Measure and adjust
You getFour weeks of measurement from launch, with weekly results and adjustments. We needFeedback on lead quality and the outcomes of sales conversations.
After measurement Report and decision
You getA final report with a reasoned recommendation: stop, adjust or scale up. We needInformation on customer quality and revenue, where measurable.

How we measure

Agree what counts before launch

Before launch, we agree what to measure and how to compare it. Those agreements form the basis of our advice.

Conversion definition: We count the same action across ChatGPT, Google and Meta. We also assess the quality of leads and customers.
Comparable measurement: We use the same reporting period and attribution window for each channel.
Decision after the pilot: We weigh acquisition costs, data quality and customer value, then give you a reasoned recommendation.
Enough data: If there is too little data to reach a conclusion, we extend the measurement period or propose a focused next step.

Why Upsider

One accountable partner from setup to advice

You know who runs the campaign, what we measure and when you will receive our advice.

Experience: Upsider builds on more than twenty years of experience in online media and ad buying.
Delivery: We set up the campaign, write the ads, measure results and make weekly adjustments.
Decision point: You receive our advice at an agreed point, based on the measurement results.
Point of contact: Upsider remains accountable throughout the pilot. You have one consistent point of contact.

Frequently asked questions

Before you request a scan

What does a ChatGPT Ads pilot cost?: After the scan, we discuss the investment in relation to your goals and media budget. We agree the details before the pilot begins.
How long does a pilot take?: Preparation sits outside the measurement period. We measure for four weeks from launch, then deliver the final report and discuss the decision.
Who manages the ad account and campaign?: The ad account is in your company's name or managed by Upsider, whichever you prefer. Upsider sets up and manages the campaign during the pilot.
What do you need from us?: For the scan, your website and business email address. For a pilot, we agree the access, data, approvals and feedback on enquiries needed.
What if the pilot does not work?: We recommend stopping and explain why using the measurement data and its limitations. If the data is insufficient, we discuss what is needed for an informed decision.

Advertising on ChatGPT

Request a ChatGPT Ads scan

Within two working days, you receive an online report to help you decide whether a pilot makes sense.

Three questions customers may ask ChatGPT
Our assessment of channel fit
Specific pilot advice

Want to know where AI could help first, in marketing and across your organisation? Start with the introduction. Book an introduction

How Upsider makes ChatGPT Ads measurable.

You choose what we measure