What works best for my home and the way I live?

Buyers weigh up layout, materials, delivery and installation before choosing. Upsider researches questions customers may ask ChatGPT and assesses whether ChatGPT Ads suits your customer acquisition goals.

Example conversationHome and interiors

Question: Which kitchen layout suits a narrow room if I want more worktop and storage space?

Answer: Compare a single-wall layout with a galley or compact L-shaped kitchen. Consider walkways, appliances, cupboard depth and daylight. Have the room measured and discuss materials, delivery and installation with an adviser.

Inside Studio (fictional) Ad
Make more of a narrow kitchen Explore suitable layouts and materials. Book a consultation to discuss measuring up, delivery and installation.
Simplified example with a fictional advertiser. Follows the layout in ChatGPT.

Questions for ChatGPT

Questions customers may ask ChatGPT

These are plausible questions, not observed conversations. Advertisers cannot see users’ conversations.

  1. ExplorationWhich flooring suits underfloor heating, pets and heavy use?
  2. ComparisonHow do I compare window frames on material, maintenance, insulation and delivery time?
  3. DecisionCan an adviser measure the room and include installation in the quote?

Suitability

When this channel fits

A measurable online conversion
You can track a quote request, brochure request or consultation enquiry online and link it to the campaign.
High value per customer
Each new customer brings enough value to justify measuring acquisition carefully and comparing it with existing channels.
Existing advertising campaigns
You already advertise on Google or Meta and have campaign data, conversion tracking and a working enquiry process.
Products that invite comparison
Buyers compare suppliers on layout, materials, maintenance, delivery times, service and installation.

Context hints

Situations where an ad is relevant

Context hints describe situations. They do not work like search terms or secure placement against a specific question.

  • Redesigning a small kitchen to create more workspaceDimensions, walkways and daily use determine which layout works.
  • Comparing window frame materials for less maintenance and better insulationChoosing a material means weighing up use, maintenance, appearance and installation.
  • Looking for flooring suited to underfloor heating and petsTechnical requirements and daily use narrow down the suitable materials.
  • Planning sun shading for a warm home with large windowsOrientation, glazing area, controls and installation shape the choice.
  • Preparing for a bathroom consultation with questions about layoutSpace, use, materials and installation need to be considered together.

The pilot in this sector

Scan to decision

We focus the pilot on one product category and one measurable enquiry. Measurement runs for 4 weeks after launch, with results compared against your existing acquisition channels.

  1. 01Week 0 Questions and baseline

    We choose the product category, research questions customers may ask ChatGPT and record how you currently track conversions.

  2. 02Week 1 Setup and launch

    We set up the campaign, context hints, ads and conversion tracking, and align the landing page with the ads.

  3. 03Weeks 2–5 Measurement and refinement

    We track the agreed enquiry, optimise weekly and record changes and data quality.

  4. 04Week 6 Final report and decision

    You receive the results, a comparison with existing channels and a recommendation supported by the findings.

Results and data quality guide our advice: stop, adjust or scale. If there is too little data, we extend measurement or propose a focused next step.

Request a ChatGPT Ads scan

Within 2 working days: an online report with 3 questions customers may ask ChatGPT, an assessment of channel fit for your offer and concrete pilot advice.

  • 3 questions customers may ask ChatGPT
  • An assessment of whether the channel fits your offer
  • Specific pilot advice